AN USUAL ACQUISITION STRATEGY EXAMPLE IN THE BUSINESS FIELD

An usual acquisition strategy example in the business field

An usual acquisition strategy example in the business field

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When 2 companies undergo an acquisition, it is likely that they will do one of the following techniques



Before diving right into the ins and outs of acquisition strategies, the first thing to do is have a firm understanding on what an acquisition truly is. Not to be confused with a merger, an acquisition is when one business purchases either the majority, or all of another firm's shares to gain control of that company. Generally-speaking, there are about 3 types of acquisitions that are most popular in the business realm, as business individuals like Robert F. Smith would likely know. One of the most standard types of acquisition strategies in business is known as a horizontal acquisition. So, what does this indicate? Basically, a horizontal acquisition involves one company acquiring an additional firm that is in the same market and is performing at a comparable level. Both companies are essentially part of the very same industry and are on an equal playing field, whether that's in manufacturing, financing and business, or farming etc. Often, they may even be considered 'rivals' with each other. In general, the primary benefit of a horizontal acquisition is the increased possibility of enhancing a business's consumer base and market share, along with opening-up the opportunity to help a business widen its reach into brand-new markets.

Many people presume that the acquisition process steps are constantly the same, whatever the firm is. However, this is a typical mistaken belief due to the fact that there are actually over 3 types of acquisitions in business, all of which come with their own procedures and strategies. As business individuals like Arvid Trolle would likely verify, among the most frequently-seen acquisition methods is known as a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one company acquires another company that is in a totally different position on the supply chain. For instance, the acquirer company may be higher up on the supply chain but decide to acquire a business that is involved in a crucial part of their business functions. On the whole, the appeal of vertical acquisitions is that they can generate brand-new revenue streams for the businesses, along with decrease prices of manufacturing and streamline operations.

Among the many types of acquisition strategies, there are two that people have a tendency to confuse with each other, possibly due to the similar-sounding names. These are referred to as 'conglomerate' and 'congeneric' acquisitions, which are two very separate strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target company are in completely unrelated industries or engaged in separate activities. There have actually been several successful acquisition examples in business that have included 2 starkly different businesses without any overlapping operations. Normally, the goal of this technique is diversification. For instance, in a circumstance where one service or product is struggling in the current market, companies that also own a diverse variety of additional product or services have a tendency to be a lot more steady. On the other hand, a congeneric acquisition is when the acquiring business and the acquired company are part of a comparable sector and sell to the same kind of client but have slightly different products or services. Among the major reasons why firms may decide to do this kind of acquisition is to simply increase its line of product, as business people like Marc Rowan would likely verify.

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